Protium is a leading tech-enabled financial services company in India, primarily catering to the financial needs of businesses.
Protium’s complex communication requirements resulted in a code-heavy and API-intensive notification layer, delaying GTM opportunities.
Fyno’s full-stack communication platform centralized Protium’s messaging requirements with a no-code orchestration system. The notification logic was isolated from its codebase, allowing for swift changes.
Fyno enabled 5X faster GTM by making communication orchestration entirely no-code. The biggest impact was freeing leadership bandwidth from managing customer communications.
Financial services rely on trust, security, and compliance. For an RBI-regulated lender like Protium, every customer interaction needed to meet strict security and compliance standards. However, managing a complex communication stack across multiple channels—SMS, WhatsApp, email, and more—was straining Protium’s engineering resources.
To stay competitive while ensuring data security, scalability, and operational efficiency, Protium sought a robust communication solution that aligned with its core technology principles.
Protium faced multiple communication challenges that threatened its scalability and security:
To address these challenges, Protium integrated Fyno’s enterprise-grade communication platform, which provided:
After integrating Fyno, Protium saw significant efficiency, security, and cost improvements:
After using Fyno for a year, our communication infra requires 90% less engineering bandwidth. Now, we focus that bandwidth on our lending products.