Protium built a secure, scalable, and compliant customer communication stack using Fyno

40%
Cost savings
90%
Engineering time saved
100%
Compliance
summary

Summary

Introduction

Protium is a leading tech-enabled financial services company in India, primarily catering to the financial needs of businesses.

Challenges

Protium’s complex communication requirements resulted in a code-heavy and API-intensive notification layer, delaying GTM opportunities.

Solution

Fyno’s full-stack communication platform centralized Protium’s messaging requirements with a no-code orchestration system. The notification logic was isolated from its codebase, allowing for swift changes.

Impact

Fyno enabled 5X faster GTM by making communication orchestration entirely no-code. The biggest impact was freeing leadership bandwidth from managing customer communications.

Vivek Chhikara
Engineering Head
Solved complex use-case swiftly with an expert system
It is so easy to switch channels and vendors. This allows us to remain steadfast, agile and not get into nuances of managing multiple APIs.

Introduction

Financial services rely on trust, security, and compliance. For an RBI-regulated lender like Protium, every customer interaction needed to meet strict security and compliance standards. However, managing a complex communication stack across multiple channels—SMS, WhatsApp, email, and more—was straining Protium’s engineering resources.

To stay competitive while ensuring data security, scalability, and operational efficiency, Protium sought a robust communication solution that aligned with its core technology principles.

Challenges

Protium faced multiple communication challenges that threatened its scalability and security:

  • Stringent security & compliance needs: As a financial institution, Protium had to ensure all customer interactions adhered to RBI-mandated security policies. Traditional communication platforms lacked the enterprise-grade security required for financial data protection.
  • Complex multichannel integrations: Managing SMS, WhatsApp, email, and push notifications required separate integrations, creating inefficiencies and maintenance challenges.
  • Heavy engineering bandwidth consumption: Protium’s engineering team was spending excessive time managing communication infrastructure instead of focusing on core lending technology.
  • Data privacy & control concerns: Traditional automation platforms required customer data to be stored on third-party systems, which posed security risks. Protium needed a solution that maintained complete data sovereignty.
  • Scalability with Security: As Protium’s loan book expanded, it required a communication infrastructure that could scale while ensuring zero data leakage and seamless compliance with regulatory standards.

Solution

To address these challenges, Protium integrated Fyno’s enterprise-grade communication platform, which provided:

  • Enterprise-grade security & compliance: Fyno ensured complete RBI compliance with a zero-storage architecture, allowing Protium to maintain full control over customer data. Granular access controls and audit trails logged every action, while maker-checker workflows prevented unauthorized changes in communication settings.
  • Docker-based on-premise deployment: Protium deployed FynoConnect, a Docker-based solution, within its infrastructure to eliminate data duplication risks. This removed the need for data transfer to third-party platforms and enabled real-time querying and segmentation within Protium’s environment.
  • Unified multichannel communication: Instead of managing multiple integrations, Protium leveraged Fyno’s single API for SMS, WhatsApp, email, and push notifications. This streamlined operations and reduced engineering complexity.
  • No-code automation & workflow builder: With Fyno’s drag-and-drop workflow builder, Protium’s teams could modify notification workflows without writing code, instantly adapt to regulatory changes, and reduce engineering dependency by 90%.
  • Advanced analytics & reporting for compliance: Fyno provided real-time insights into delivery success rates, engagement metrics, and cost optimization. Protium could automatically generate RBI compliance reports and track communication performance across all channels.
  • Rapid & secure implementation: Protium deployed Fyno’s communication solution in weeks—compared to months with traditional methods. The implementation included rigorous security testing at every stage and ensured a seamless transition with minimal operational disruption.

Impact

After integrating Fyno, Protium saw significant efficiency, security, and cost improvements:

  • 90% reduction in engineering bandwidth spent on communication infrastructure.
  • 40% optimization in communication costs by automating workflows.
  • Zero storage risk with Fyno’s on-premise deployment, maintaining full data security & compliance.
  • Seamless multichannel communication, reducing API integration complexity.
  • Rapid adoption of advanced communication features, enhancing competitive advantage.

After using Fyno for a year, our communication infra requires 90% less engineering bandwidth. Now, we focus that bandwidth on our lending products.

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