The Communication Orchestration Platform for BFSI

A CPaaS delivers messages. An orchestration platform sits a layer above every CPaaS and answers the harder questions: which vendor and channel should carry this message, was consent valid at the moment of send, did it get delivered, and can you prove it to a regulator. Fyno does not replace your CPaaS vendors. It routes across them, enforces consent and DLT rules at send time, consolidates every vendor's logs into one audit trail, and reconciles their invoices. You keep Sinch, Karix, Gupshup, or whoever you use today. Fyno gives you central control, governance, and proof on top.

No. Coexistence is the core of the model. Your CPaaS contracts, your Martech (MoEngage, CleverTap, WebEngage), your WhatsApp BSP relationships, and your CCM all stay. Fyno sits above or parallel to them as the orchestration and governance layer. Most deployments start with one new channel or use case running in parallel, prove the value, then expand. There is no rip-and-replace and no migration required to begin.

Several levers, all measurable: cost-aware routing to the cheapest vendor that meets your delivery threshold, delivered-only billing reconciled against vendor invoices, deduplication of accidental duplicate sends, payload trimming to avoid multi-part SMS, and shifting eligible traffic into WhatsApp's free utility window. BFSI customers typically see 15 to 30% lower SMS and WhatsApp spend within the first two billing cycles, and several have recovered crores from a 3 to 5% gap between what they were billed and what was actually delivered.

Yes. Fyno Connect runs inside your own infrastructure and reads from your databases and Kafka streams without copying a single record. Fyno CDP segments customers from data that never leaves your perimeter or cloud. For RBI data localisation and DPDP data minimisation, your messaging and segmentation capability does not create a new data residency risk. Fyno is SOC 2 Type II and ISO 27001 certified, with data residency in India by default.

Fyno processes 300M+ notifications a month at 80K messages per second with 99.95% uptime and P95 processing under 50ms. Rollout is typically 4 to 12 weeks per business unit, often a 4-week first rollout. Because Fyno sits above your existing vendors rather than replacing them, you can start with a single use case in a sandbox before any production cutover.