FYNO FLOWS

AI ANALYTICS

Your communication, visible end-to-end

Every CPaaS vendor shows only their data. Fyno consolidates delivery, engagement, SLA, and cost across every channel, so that failures surface faster

Full observability
No vendor login
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COMMUNICATION OBSERVABILITY

See every failure, cost, and SLA breach before it hurts

Unified template editor

TRACK DELIVERY & ENGAGEMENT

Every channel tracked

Delivery rates, opens, clicks, and reply rates across SMS, WhatsApp, email, push, and RCS, tracked per vendor in real time. No vendor portal login required.

ANOMALY DETECTION

Alert before they call

AI learns each vendor's normal delivery pattern. When rates, latency, or callbacks drift, the breach is flagged within minutes with the vendor named.

Unified template editor
Unified template editor

SURGE DETECTION

Detect spike in traffic

Fraud spikes, campaign bursts, and runaway integration triggers detected in real time. Fyno throttles, alerts, and protects vendor capacity downstream.

Built for regulatory compliance

VENDOR PERFORMANCE COMPARISON

Data, not their word

Delivery rate, latency, cost per message across all vendors, side by side.

COST-PER-MESSAGE ANALYSIS

Spot overbilling early

Fyno tracks credits consumed. Banks have recovered crores in billing gaps.

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SLA governance & decision making

Vendor performance icon

SLA ADHERENCE MONITORING

Hold vendors to the SLA

OTP delivery tracked against your 10-second SLA. Every breach timestamped.

Cost analysis icon

CHANNEL-WISE ENGAGEMENT

Route by what works

OTP on SMS, collections on WhatsApp, marketing on push. Choose performance, with no added costs

Departmental visibility & reconciliation

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COHORT & GEO BREAKDOWN

Every team's own view

Credit Card, Collections, UPI Alerts - each with their own view and chargebacks.

Cost analysis icon

RECONCILIATION ENGINE

No more spreadsheets

Multipart SMS gaps, WhatsApp overages, per-destination discrepancies flagged.

Vendor intelligence illustration

While you’re still here, check out some other features!

Quality assurance

Simplify template management with one powerful, easy-to-use editor

Manage all your messaging templates across channels, from a single platform. Update content, tweak designs, guarantee compliance and collaborate, without code or redeployments.
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template illustration
Quality assurance

The most powerful communication orchestrator

Connect to any system, from analytics platforms to payment gateways, and build your communication pipelines without writing a single line of code.
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workflow-other illustration
Quality assurance

Build and manage complex routing protocols instantly

Easily deploy message routing protocols with our no code builder. Configure real time failovers, and cross channel flows for reliable delivery at lesser cost.
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Quality assurance

Manage distinct communication requirements better

Fyno’s workspaces allow you to configure unique integrations, workflows and templates in each workspace, each with tailored reporting and analytics.
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workspaces illustration
Quality assurance

Unified communication logs: complete visibility, effortless compliance

Unlock the power of unified, centralised logging with Fyno. Seamlessly trace, audit, and analyse billions of customer messages sent across any channel and CPaaS provider from a single intuitive dashboard.
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analytics image
Why is communication observability inseparable from vendor accountability?
Criteria
Delivery visibility
Anomaly detection
Vendor comparison
SLA tracking
Cost attribution
Invoice reconciliation
Fragmented CPaaS
Each vendor shows only their traffic
Manual monitoring or vendor-reported
Separate dashboards per vendor
No cross-vendor SLA measurement
Monthly invoice, no LoB breakdown
Manual comparison of bill vs. usage
Fyno AI Analytics
Unified view across all vendors and channels
Auto-detection with fallback and AI recommendations
Side-by-side delivery, latency, cost/msg
Per-vendor, per-message-type breach flagging
Cost by department or product in real time
Automated flagging of billing discrepancies
What You Gain
No blind spots. Failures surface before customer complaints do.
Failures are resolved in minutes, not after a complaint queue builds.
Negotiate renewal with your own data, not the vendor's claims.
Enforce the 10-second OTP SLA specified in your contracts.
Finance charges accurately. No estimated cost allocations.
Disputed bills resolved on your count. Banks have recovered crores.

Find the answers that you need

How is Fyno AI Analytics different from what our CPaaS vendor already shows us?

Your CPaaS vendor's dashboard shows only their traffic. Fyno consolidates delivery data from every vendor you use, across every channel, into one place. When an OTP delivery rate drops on one vendor while two others are healthy, your vendor's dashboard shows nothing wrong. Fyno flags the specific vendor, the time window, and the failure root cause. Vendor dashboards also have no incentive to surface overbilling. Two banks we deployed saw a consistent 3–5% gap between Fyno's consumption count and their vendor invoices. Both raised disputes and settled at Fyno's figures.

What causes CPaaS delivery rate drops, and how should a bank detect them?

Delivery rate drops have three common causes: operator-level congestion on specific circles, DLT template rejections that silently fail after submission, and vendor infrastructure issues that surface as increased callback latency before they show up as hard failures. Generic monitoring tools catch infrastructure events but cannot tell you that a specific vendor's delivery rate for OTP traffic to Jio numbers dropped 8% in the last 20 minutes while other vendors are normal. Communication-specific anomaly detection monitors delivery rates, callback latency, and vendor response times separately, so the incident is scoped to the right vendor and message type from the first alert, not after manual comparison.

Can we track SLA adherence per vendor and use that data for contract negotiations?

Yes. The standard approach is to measure message delivery from the trigger to the operator delivery callback, per vendor, per message type, and per time window. For OTPs, the standard track is the 5-second threshold. For transactional alerts, 15 seconds. Every breach should be timestamped and attributable to the specific vendor. This data exports directly. Banks using Fyno have presented this report at contract renewal to negotiate delivered-only billing. IDBI Bank's RFP in early 2025 required exactly this measurement. Fyno built the capability for that evaluation.

How does department-wise cost attribution work? Can it feed into our finance system?

You configure workspaces or analytics labels by team: Credit Card, UPI Alerts, Collections, Retail Banking. Every message's cost is attributed to the configured workspace or label in real time. End-of-month summaries export per workspace. For banks that charge customers per message, Fyno generates per-destination delivery counts that feed directly into your core banking or EPM system via webhook or SFTP. Karnataka Gramin Bank uses this to generate per-account message delivery reports for customer billing each cycle.

Does a unified reconciliation engine specifically catch multipart SMS billing issues?

Yes, and multipart SMS is one of the most common reconciliation gaps in BFSI messaging. A 163-character message submitted as one becomes two billable credits at the operator. The correct approach is to track credits consumed at dispatch, not at the point of submission. Every multipart split should be logged separately. The reconciliation engine compares it line by line against your vendor's invoice and flags every discrepancy. The audit trail should be exportable and meet the evidentiary standard vendor finance teams require for dispute resolution.

Does adding an AI analytics layer add latency to OTP delivery?

No. Fyno's logging layer is asynchronous. It does not sit in the critical path between your system's trigger and the dispatch to your vendor. The log write happens after the delivery instruction is already sent. Fyno's P95 processing time for OTP traffic is under 50ms. Karnataka Gramin Bank and Kerala Gramin Bank process approximately 150 million messages per month through this layer. Neither has observed measurable OTP delivery degradation after deploying Fyno on top of their existing vendor stack.

What is communication observability, and why do BFSI teams need it?

Communication observability is the ability to see the communication journey in real time — what is happening across every message channel, every vendor, and every customer interaction, from the trigger to the delivery confirmation. For BFSI teams, this matters for three reasons. First, OTP and transaction alert delivery directly affects customer experience and fraud prevention. A delivery failure that goes undetected for 20 minutes affects thousands of transactions. Second, regulators increasingly expect banks to demonstrate traceability of customer communications — which requires a log that no single vendor can provide. Third, with 4–6 CPaaS vendors active in most large banks, no single vendor has visibility into the full picture. Observability fills that gap without replacing any vendor.

How do banks benchmark CPaaS vendors against each other without switching?

The standard approach is to run traffic across multiple vendors simultaneously and measure delivery rate, callback latency, and cost per message per vendor, per circle, and per message type, in real time. This gives your procurement and IT teams a live performance record rather than relying on vendor-provided SLA claims. Banks use this data in three ways: to route traffic dynamically to the best-performing vendor at any moment, to present vendor-specific breach data at contract renewal, and to make the case for renegotiated rates based on actual delivered volume rather than submitted volume. The key is that the measurement must come from your systems, not the vendor's — otherwise the data is not independent enough for a procurement conversation.

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