Achieving 100% deliverability and great customer experience

100%
Deliverability
90%
Engineering time saved
summary

Summary

Introduction

Fitpass is India's leading fitness subscription service, providing access to thousands of gyms nationwide via one membership

problem icon
Challenges

Fitpass struggled with only 90% delivery rates on critical communications like authentication codes

solution
Solution

Fitpass instantly integrated a backup SMS provider with failover on WhatsApp using Fyno's no-code routing layer

impact
Impact
  • 99.99% delivery rate
  • Better user experience
  • Engineering resource optimised
Jnanendra Veer
CTO
No more delivery failures of critical communications
We were able to almost instantly increase our deliverability to near 100% with Fyno’s routing feature. This has resulted in reduced complaints from customers
intro

Introduction

Fitpass is India's largest fitness subscription service, giving members seamless access to thousands of partner gyms nationwide through a single membership. With a robust app, Fitpass consolidates membership management, gym discovery, and workout tracking.

problem

Challenges

Fitpass' seamless user experience relies on OTP verification, but their SMS delivery rates ranged from 88-90%, leading to user drop-offs and frustration. Key challenges included:

integration

Solution

Fitpass partnered with Fyno to address these challenges using Fyno's no-code platform:

  • Backup SMS provider configuration: Implemented a secondary SMS provider to act as a fallback.
  • WhatsApp as backup channel: Configured WhatsApp as an additional fallback channel.
  • Real-time analytics: Provided real-time delivery insights via a comprehensive dashboard.
  • Seamless integration: Achieved clean, scalable routing logic without making any changes to their existing code base.
ipact

Impact

  • 99.99% delivery rate: Improved SMS delivery from sub-90% to 99.99% within 24 hours.
  • Enhanced user experience: Reduced user drop-offs and ensured seamless login access.
  • Optimized engineering operations: No-code efficiency reduced engineering complexity.
  • Secure delivery: Maintained secure message routing and compliance with data protection standards.
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