Achieving 100% deliverability and great customer experience

Fitpass is India's largest fitness subscription service, giving members seamless access to thousands of partner gyms nationwide through a single membership. With a robust app, Fitpass consolidates membership management, gym discovery, and workout tracking.

Fitpass' seamless user experience relies on OTP verification, but their SMS delivery rates ranged from 88-90%, leading to user drop-offs and frustration. Key challenges included:

• Inconsistent SMS delivery performance
• Fragmented communication channels
• Engineering overhead for managing complex routing logic
• The need for high reliability and secure message delivery

Fitpass partnered with Fyno to address these challenges using Fyno's no-code platform:

• Backup SMS provider configuration: Implemented a secondary SMS provider to act as a fallback.
• WhatsApp as backup channel: Configured WhatsApp as an additional fallback channel.
• Real-time analytics: Provided real-time delivery insights via a comprehensive dashboard.
• Seamless integration: Achieved clean, scalable routing logic without making any changes to their existing code base.

• 99.99% delivery rate: Improved SMS delivery from sub-90% to 99.99% within 24 hours.
• Enhanced user experience: Reduced user drop-offs and ensured seamless login access.
• Optimized engineering operations: No-code efficiency reduced engineering complexity.
• Secure delivery: Maintained secure message routing and compliance with data protection standards.