7 to 9 October 2025
Jio Convention Center
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CUSTOMER'S STORY
Fyno let me focus on my core offering at Vinculum, while Fyno managed our communications
Zero
In-house engineering effort
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Headquarters
India
Industry
Banking & Financial Services (BFSI)
Table of contents
Winning features
Tl;DR
Summary
Introduction
Vinculum is a global SaaS leader in omnichannel PIM, order management, and WMS software. It automates supply chain logistics for high profile brands globally
Challenges
Vinculum needed scalable, flexible communication capabilities for effective customer interaction management, custom integrations, easy template management, and quick turnarounds without extensive coding
Solution
Recognizing communication integration wasn't their core focus, Vinculum chose Fyno’s platform for efficient, engineering-free deployment of notification flows
Impact
Partnering with Fyno reduced Vinculum's development time, accelerated their GTM strategy, and enabled them to meet complex communication needs in real time
Vinculum - Mohammad Shaquib
Senior Product Manager
We are able to say ‘yes’ to all their communication requirement
My brands are extremely benefited. We are able to say ‘yes’ to all their communication requirement and offer real-time implementation.
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Introduction
- Vinculum is a SaaS-based supply chain and logistics platform that automates and manages inventory, shipping, and returns for e-commerce businesses.
- Established as a leader in the sector, Vinculum has expanded globally with a presence in regions such as Singapore, Malaysia, Dubai, and the US. Their clientele includes high-profile brands globally.
The PROBLEM
- As Vinculum expanded, it faced the challenge of integrating sophisticated multi-channel communication capabilities into its platform. This was crucial for enabling brands to manage customer interactions effectively during order fulfillment.
- The primary challenge was creating a scalable, flexible communication and notification infrastructure that could handle diverse client needs, such as custom integrations, easy template management, and faster turnarounds, without extensive coding and technical resources.
Solution
- It was very clear to the leadership of Vinculum that managing communication integration is not the ‘core problem statement’ they were going after. So it was a no brainer that they decided to not invest their engineering and tech efforts on building the required system, but rather look at expert solutions that are solving notification as their core problem statement.
- Fyno’s platform is designed to unify and consolidate CPaaS integrations, with inbuilt multi-tenancy, which was exactly what Vinculum needed.
- Their orchestration layer allows product teams to deploy logical notification flows quickly and efficiently, without the need for engineering intervention.
IMPACT
- The partnership with Fyno significantly reduced Vinculum's development time and effort, accelerating the go-to-market (GTM) strategy for new products.
- Vinculum could confidently say yes to any and all communication requirements of their brands, no matter how complex they were and turn around in real-time.
- By staying true to its philosophy of leveraging off-the-shelf SaaS tools and integrating with aggregators, Vinculum has been able to provide its customers with a world-class notification infrastructure that meets their every need. And with Fyno's help, Vinculum is well-positioned to continue to grow and thrive in the ever-changing world of eCommerce.
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