7 to 9 October 2025
Jio Convention Center
Explore
CUSTOMER'S STORY
Fyno let me focus on my core offering at Vinculum, while Fyno managed our communications
Zero
In-house engineering effort
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Headquarters
India
Industry
Global retail SaaS solution
Table of contents
Winning features
Tl;DR
Summary
Introduction
Vinculum stands at the forefront of global retail innovation, delivering a sophisticated, unified SaaS ecosystem for modern commerce. Its suite of solutions - Vin PIM, Vin OMS, Vin OMNI, Vin WMS, and Vin Reco - is designed to seamlessly connect every facet of retail operations, from product discovery to order fulfillment and personalized customer engagement.
By enabling true omnichannel excellence, Vinculum empowers leading brands worldwide to create intelligent, agile, and experience-driven commerce journeys. With a strong focus on scalability, innovation, and precision, Vinculum partners with enterprises to redefine retail operations and unlock sustained growth in an increasingly dynamic marketplace.
Challenges
Vinculum needed scalable, flexible communication capabilities for effective customer interaction management, custom integrations, easy template management, and quick turnarounds without extensive coding
Solution
Recognizing communication integration wasn't their core focus, Vinculum chose Fyno’s platform for efficient, engineering-free deployment of notification flows
Impact
Partnering with Fyno reduced Vinculum's development time, accelerated their GTM strategy, and enabled them to meet complex communication needs in real time
Vinculum - Mohammad Shaquib
Senior Product Manager
We are able to say ‘yes’ to all their communication requirement
My brands are extremely benefited. We are able to say ‘yes’ to all their communication requirement and offer real-time implementation.
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Introduction
- Vinculum is a global SaaS leader powering next-generation omnichannel retail.
- A unified commerce platform built on Vin PIM, Vin OMS, Vin OMNI, Vin WMS, and Vin Reco.
- Seamlessly connects digital and physical retail touchpoints to deliver consistent, elevated customer experiences.
- Drives intelligent operations across product management, order orchestration, and fulfillment.
- Enables personalization at scale with data-driven insights and recommendations.
- Designed for scalability, agility, and performance in a rapidly evolving retail landscape.
- Trusted by leading global brands to accelerate growth and redefine commerce excellence.
The PROBLEM
- As Vinculum expanded, it faced the challenge of integrating sophisticated multi-channel communication capabilities into its platform. This was crucial for enabling brands to manage customer interactions effectively during order fulfillment.
- The primary challenge was creating a scalable, flexible communication and notification infrastructure that could handle diverse client needs, such as custom integrations, easy template management, and faster turnarounds, without extensive coding and technical resources.
Solution
- It was very clear to the leadership of Vinculum that managing communication integration is not the ‘core problem statement’ they were going after. So it was a no brainer that they decided to not invest their engineering and tech efforts on building the required system, but rather look at expert solutions that are solving notification as their core problem statement.
- Fyno’s platform is designed to unify and consolidate CPaaS integrations, with inbuilt multi-tenancy, which was exactly what Vinculum needed.
- Their orchestration layer allows product teams to deploy logical notification flows quickly and efficiently, without the need for engineering intervention.
IMPACT
- The partnership with Fyno significantly reduced Vinculum's development time and effort, accelerating the go-to-market (GTM) strategy for new products.
- Vinculum could confidently say yes to any and all communication requirements of their brands, no matter how complex they were and turn around in real-time.
- By staying true to its philosophy of leveraging off-the-shelf SaaS tools and integrating with aggregators, Vinculum has been able to provide its customers with a world-class notification infrastructure that meets their every need. And with Fyno's help, Vinculum is well-positioned to continue to grow and thrive in the ever-changing world of eCommerce.
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