SMS Template Types
Fyno supports three SMS template types on the DLT platform. Each has a distinct purpose, delivery behavior, and compliance requirement.
Transactional
Transactional templates are used for sending critical, system-generated messages that are essential for completing a user action or ensuring account security. These communications are not promotional and are triggered in real time by a specific event in the system.
Typical use cases include:
- One-time passwords (OTPs) for authentication.
- Banking and payment alerts.
- Security notifications such as password changes or login attempts.
These messages have the highest delivery priority because they are time-sensitive and directly impact the user’s ability to access or protect their account. They are delivered even to numbers registered under Do Not Disturb (DND), as they fall under essential service communication.
Examples
- OTP message required for completing a Net-banking transaction.
- OTP message required for completing credit/debit card transaction at a merchant location.
Message Format
Service Implicit
Service Implicit templates are meant for service-related notifications that are sent as a direct result of an action performed by the user. These messages are not promotional; instead, they provide important updates that the user is already expecting.
Their purpose is to keep the user informed about the status or progress of a service they have already engaged with.
Examples
- Confirmation messages for Net-banking and credit/debit card transactions.
- Product purchase confirmation and delivery updates from e-commerce websites.
- OTPs for app logins, authentication, verification, KYC, etc.
- Telecom/ISP service messages.
- Billing updates, recharge confirmations, due date reminders.
- Delivery notifications and service updates.
- Messages from retail stores related to bill and warranty.
- Messages from schools (attendance and transport alerts).
- Messages from hospitals, clinics, pharmacies, radiologists, and pathologists about registration, appointments, discharge, and reports.
- Confirmatory messages from app-based services.
- Government/DOT/TRAI mandated messages.
- Service updates from car workshops, repair shops, and gadget service centers.
- Directory services and yellow pages.
- Day-end/month-end settlement alerts to securities/account holders.
Message Format
NOTE: Service Implicit content doesn’t always require variables. A template can be fully static. Example observed in the product:
Dear customer, Your order from XYZ Express is delayed due to unknown circumstances. Fyno Marketing
Promotional
Promotional templates are designed for large-scale marketing campaigns where the primary objective is to promote a product, service, or offer.
These messages are not tied to any specific user action or prior transaction and are generally sent in bulk to a wide audience.
Examples
- Offer messages to new users: “Shop for 3999 and get 10% off on our App. Limited time offer. T&C. Download the App now.”
- Pack upgrade messages to existing customers: “Upgrade to our pro plan. Get a credit limit of 1k and pay once in 30 days. Click here.”
Message Format
NOTE: Example observed in the product: Stay cool this summer! Use code: {{1}} & Get Flat Rs.{{2}} OFF on select AC + Up to Rs.{{3}} Cashback* on consumer loans. Hurry! Offer valid till {{4}}. Visit your nearest XYZ Store today. *T&C